Business is all about numbers. The more you analyse the indicators, the more you can earn. With complete information, you can better understand cause-and-effect relationships: what influences demand, where customers come from, where you need to invest more, etc. In an online shop, statistical services allow you to track customer acquisition channels, the effectiveness of advertising campaigns, the cost of a customer and much more. This is much harder to do in a bricks-and-mortar store. For example, in order to determine the conversion rate, you have to count almost manually how many people visited the shop, what they were interested in, how many of them bought goods, and so on. You can also use special programmes that make such calculations using video surveillance, but in this case there is likely to be a large margin of error.
If you are planning to start your own business or expand an existing one, Mafpels specialists
https://mafpels.com/en/services are ready to provide you with the necessary assistance. Our company offers a unique range of tailored solutions to help our clients achieve their business goals. We guarantee a high level of service and maximum efficiency in the implementation of our clients' projects.
